CRM Marketing Manager

SimpliSafe is seeking an experienced marketer to join our growing Customer Marketing & Loyalty organization. Our goal is to create an unparalleled customer experience, and we’re looking for a CRM Manager to propel our work forward. In this role, you will develop strategies to increase customer loyalty and engagement through personalized, timely and persuasive multichannel marketing. You will leverage customer insights to drive strategy, execution, and performance of CRM marketing programs, focused on optimizing the impact of customer touchpoints through continual experimentation.

What you’ll do:

  • Translate insights across the customer journey into hypotheses that inform the creation of new multi-channel marketing tests

  • Develop motivating marketing briefs that clearly communicate insights and objectives while overseeing creative development with our internal creative team

  • Utilize email best practices and creativity to identify high-value experiments that are hypothesis driven and inspired by data-driven insights

  • Work with the analytics team to effectively measure and share performance of initiatives while identifying wins, challenges, opportunities, and next steps

  • ​​Partner cross functionally with Marketing, Product, Operations, Strategy, and Engineering to gain strategic alignment, and prioritization, on initiatives to bring your creative ideas to life

  • Serve as an ambassador of our brand, ensuring our emails are on-brand and in-line with overall brand strategy

What you’ll bring:

  • 5+ years of proven experience in email marketing, ideally in Braze

  • Expertise in customer marketing email campaigns, including onboarding, education, or lifecycle management preferred

  • Solid understand of email deliverability and creative best practices

  • Previous experience in a subscription-based business is a plus

  • Excitement for uncovering key insights about our customers, and experience translating insights into clear marketing briefs

  • A data-driven continuous improvement and test and learn mindset. Strong background in running experiments and familiarity with statistical concepts around experimental design and analysis. 

  • Basic understanding of HTML code a plus

  • Passion for data and focus on business KPIs, to effectively prioritize projects based on potential business impact

  • Strong interpersonal skills, as this role is highly collaborative in nature across the organization including copywriters, designers, analysts, and developers

  • Strong organizational and self-starter skills to support juggling multiple projects in a fast-paced, entrepreneurial environment

  • BA/BS degree (or equivalent work experience), Master’s degree (or equivalent) a plus

 

About SimpliSafe:

SimpliSafe is a leading innovator in the home security industry with one mission: to make every home secure.

We believe in democratizing home safety. As our co-founder Chad Laurans aptly put it, “You shouldn’t have to ask for permission to secure your home. You should be able to do it yourself.”

SimpliSafe protects over 3 million Americans and we’re growing at a rapid pace. We pride ourselves in being daring innovators, humble cooperators, and data-driven thinkers. We go wherever the best idea leads us, work selflessly to get the best outcomes for our customers, and constantly analyze & reevaluate our efforts.

At SimpliSafe, we place an emphasis on a ‘no-ego’, collaborative culture. From the top down, we all work together to solve the difficult challenges within the home security and IoT industry. Like our products, we are constantly evolving to provide the best employment experience possible. If SimpliSafe sounds like a company you’d enjoy working for, we’d love to hear from you!

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.  Likewise, we are committed to full support of qualified individuals in hiring and employment. In keeping with this commitment, we will work with qualified individuals with disabilities to assess whether a reasonable accommodation may be provided to perform the essential functions of their role, absent undue hardship. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact people.operations@simplisafe.com.

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