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Customer Marketing Manager

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, working together in person and choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. 

What You’ll Do

SimpliSafe is seeking an experienced marketer to join our growing Customer Experience, Marketing & Loyalty Team. Our goal is to create an unparalleled customer experience, and we’re looking for a Customer Marketing Manager to propel our work forward. In this role, you will be responsible for developing, project managing, and executing strategies to increase customer loyalty and engagement through personalized, timely and persuasive multichannel marketing. You will leverage your creativity, email knowledge, and customer insights to drive strategy, execution, and performance of customer marketing programs, focused on optimizing the impact of customer touchpoints through continual experimentation.

Primary responsibilities include

  • Translate insights across the customer journey into hypotheses that inform the creation of new multi-channel marketing tests
  • Develop motivating marketing briefs that clearly communicate insights and objectives while overseeing creative development with our internal creative team, ensuring deadlines are met
  • Develop prioritized testing roadmaps and manage marketing calendar to continually improve our retention-driving marketing initiatives
  • Manage campaign performance reporting by working with analytics and ESP partners to monitor trends, identify areas for improvement, and document learnings from experiments
  • ​​Partner cross-functionally with Marketing, Product, Operations, Strategy, and Engineering to gain strategic alignment, and prioritization, on initiatives to bring your creative ideas to life
  • Serve as an ambassador of our brand, ensuring our emails are on-brand and in-line with overall brand strategy

What You’ll Bring

  • 5+ years of proven experience in email marketing, ideally in Braze
  • Expertise in multi-channel customer marketing campaigns, including education, retention or lifecycle management preferred
  • Previous experience in a subscription-based business is a plus
  • Excitement for uncovering key insights about our customers, and experience translating insights into clear marketing briefs
  • A sharp eye for evaluating marketing creative and a passion for testing and optimizing communications
  • A data-driven continuous improvement mindset. Strong background in running experiments, analyzing relevant key metrics, and developing recommendations
  • HTML/CSS knowledge and technical capabilities to build and QA/troubleshoot email development
  • Strong interpersonal skills, as this role is highly collaborative in nature across the organization including copywriters, designers, analysts, and developers
  • Strong organizational and self-starter skills to support juggling multiple projects and deadlines in a fast-paced, entrepreneurial environment
  • BA/BS degree (or equivalent work experience), Master’s degree (or equivalent) a plus

What Values You’ll Share

  • Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
  • Aim High - Always challenging ourselves and others to raise the bar.
  • No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
  • One Team - Taking a highly collaborative approach to achieving success.
  • Lift As We Climb - Investing in developing others and helping others around us succeed.
  • Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.  Likewise, we are committed to full support of qualified individuals in hiring and employment. In keeping with this commitment, we will work with qualified individuals with disabilities to assess whether a reasonable accommodation may be provided to perform the essential functions of their role, absent undue hardship. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com.

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