Senior Manager, Retail Marketing

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, to work together in person, and teams can choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

What You’ll Do

As the Senior Manager, Retail Marketing you’ll be responsible for leading a high performing team that delivers category leading digital and physical experiences across the retail channel. You’ll develop best in class assets that align with our mission and acquisition goals, ensuring we’re consistent and premium across all accounts. You’ll be a strategic thought leader amongst our team, unafraid to challenge the status quo, and consistently deliver exceptional results.

Primary responsibilities include: 

  • Build and manage annual marketing plans for the Retail Channel that deliver business goals, working closely with various cross-functional teams.
  • Lead the Retail GTM strategy and drive development and execution of all relevant deliverables. Translate objectives into strategic retail marketing programs that enhance customer acquisition goals.
  • Be the experience lead for our Amazon presence by ensuring our Brand Store, PDP pages, and media ads are optimized towards acquisition KPIs.
  • Leverage data driven insights to inform retail marketing programs and activation strategies. 
  • Partner closely and work collaboratively with internal cross-functional teams, including but not limited to product marketing, brand, design, and sales.
  • Drive the development of strong, compelling, and consumer-centric content that supports the brand and aligns with our mission.
  • Partner with Product Marketing to ensure flawless and timely execution of new products & services in the retail channel.
  • Demonstrate a deep understanding of our consumers and our brand in order to thoughtfully incorporate insights into everything we do across retail touchpoints.
  • Manage the department budget and analyze investments to ensure positive return on investment.
  • Lead & develop a high-performing team. Nurture key skills and capabilities within the team and foster career development that aligns with individual goals.
  • Fully own our trade show program inclusive of the booth development and build, event participation, staffing, and results reporting.

What Values You’ll Share

  • Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
  • Aim High - Always challenging ourselves and others to raise the bar.
  • No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
  • One Team - Taking a highly collaborative approach to achieving success.
  • Lift As We Climb - Investing in developing others and helping others around us succeed.
  • Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact





Senior Manager, Retail Marketing


Boston, MA