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Sr. Director, Creative

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built. So, we’ve created a culture here that cares just as deeply about enriching the career you’ve built. Ours is a culture of collaboration and innovation where those seeking their next challenge find endless opportunity. We don’t just want you to work here. We want you to grow and thrive here.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented people who share our values and passion as we relentlessly pursue our goal of ensuring everyone feels safe in their own home.

About the Role:

SimpliSafe is looking for a highly experienced Creative Director, to take our newly repositioned brand to the next level. We are looking for someone who’s passionate about multi-channel creative that builds the brand, makes an emotional connection with our customers, and hits our performance targets. You’ll lead our creative team to translate our amazing products and services into breakthrough communications that drive brand awareness, engagement, conversion, and loyalty. You’ll invent new ways to introduce SimpliSafe to the world and deliver on our mission to make every home secure. The role reports to the SVP of Brand.

What You’ll Do:

  • Set and champion the creative vision for the SimpliSafe brand across all marketing touch points.
  • Lead and inspire the internal creative team of 10+ copywriters, designers, and producers, to make great work, grounded in customer obsession.
  • Build on our “can-do” team culture that promotes innovation, diversity, creative problem solving, and personal accountability.
  • Key partner to the Sr. Dir. Brand Strategy & Product Marketing to evangelize the brand and build the business by serving the needs of channel owners across the organization (Ecommerce, Media Acquisition, Retail, Partnerships, Customer Experience).
  • Oversee all creative including TV, Digital, Social, CRM, PR, Radio, Podcast, Packaging (Retail & Ecommerce).
  • Leverage a curated network of external partners and freelancers to complete projects as needed.
  • Integrate data and analytics into creative ideas and execution. Understand in-market performance of creative and prioritize ongoing optimizations.
  • Partner with Ecommerce UX Design team to evolve overall site branding and where visual design/messaging support is required to build/evolve specific elements of our site experience.
  • Ensure that creative projects are prioritized appropriately and delivered on time, on strategy and on budget. Help define and continually improve our creative processes.

What You'll Bring:

  • 10+ years of experience in a creative leadership role with both in-house and agency experience required. Visual design roots and some video production experience preferred.
  • Direct to Consumer (DTC) Ecommerce business experience mandatory.
  • An online portfolio that demonstrates your ability to strategically ideate and execute an omni-channel/mixed-media campaign with a consumer brand
  • Ability to influence key channel stakeholders and C-level management
  • Exceptional Leadership skills, with the ability to inspire a team around objectives and outcomes.
  • Highly collaborative with the ability to partner with multiple internal stakeholders and teams.
  • Impatience with the status quo, always asking “how might we do this better?”
  • Experience working with small external agencies and pool of freelancers to supplement in-house capabilities.
  • Experience with and appreciation for rigorously testing & optimizing creative to deliver performance.
  • Highly organized, with experience setting up internal processes to receive, prioritize, and deliver on creative requests.
  • Fast paced, results-oriented and able to prioritize competing demands for multiple internal partners.
  • No-ego and willing to roll up sleeves when needed, but skilled at delegating and coaching to manage team output.
  • Belief in our mission of making every home secure.
  • Hybrid role where you’ll be onsite 1-2 days per week in our new HQ office at 100 Summer St.

What Values You’ll Share:

  • Customer Obsessed - Building deep empathy for customers and developing strong, long-term relationships with them.
  • Aim High - Always challenging oneself and others to raise the bar.
  • No Ego - “no job too small” attitude, and open, inclusive and humble style.
  • One Team - highly collaborative approach to achieving success.
  • Lift As We Climb - A track record of investing in developing others and helping others succeed.
  • Lean & Nimble - working with agility and efficiency to experiment in an often-ambiguous environment.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.  Likewise, we are committed to full support of qualified individuals in hiring and employment. In keeping with this commitment, we will work with qualified individuals with disabilities to assess whether a reasonable accommodation may be provided to perform the essential functions of their role, absent undue hardship. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com.

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