VP, Sales

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. 

A Major Opportunity to Build a Unified, Modern Sales Organization

SimpliSafe is entering an exciting phase of commercial evolution. As our business scales, we are redefining how our sales channels work together and how we show up for customers across Retail, Strategic Partnerships, Field Sales, and Small Business. Historically, these teams have operated independently. Now, we are bringing them together under a single leader to build a more cohesive, predictable, and enterprise-aligned sales engine.

Retail and Strategic Partnerships are established, high-impact channels that need renewed innovation and modernization. Field Sales and SMB are developing channels that require focused investment, nurturing, and scale. Our retail presence spans major partners such as Best Buy, Amazon, Walmart, Costco, and Target, providing substantial reach and visibility. The VP of Sales will unify these channels into a coordinated strategy, streamline operating models, and elevate commercial performance to support long-term customer value.

This role is designed for a commercial leader who excels at aligning teams, optimizing complex multi-channel environments, and creating clarity, consistency, and momentum across an evolving GTM ecosystem.

Reporting to the President of Go-to-Market, the VP of Sales will own performance across all sales channels and lead the development of a cohesive enterprise sales strategy. This leader will bring strategic vision, operational rigor, and strong cross-functional collaboration to drive predictable, profitable growth in a subscription-driven business.

Key Responsibilities

Channel Leadership

• Lead enterprise sales strategy across Retail, Strategic Partnerships, Field Sales, and SMB, with Retail and Partnerships as the primary innovation focus.
• Modernize and elevate Retail channels across partners such as Best Buy, Amazon, Walmart, Costco, and Target through improved partner engagement, commercial programs, and in-channel execution.
• Build scalable, repeatable operating models for Field Sales and SMB, including incentives, staffing structures, and performance systems.
• Own P&L across all channels, delivering revenue, margin, and LTV/CAC targets.
• Establish a multi-year channel roadmap that integrates established and emerging channels into a single, cohesive strategy.
• Implement shared goals, operating frameworks, and performance standards to break down silos and improve alignment.

Sales Execution & Performance

• Drive hardware and subscription performance with a focus on predictability, customer quality, and lifetime value.
• Establish consistent sales methodologies, KPIs, operating rhythms, and dashboards across channels.
• Optimize resource allocation—including incentives, partner structures, territories, and staffing—for scalable growth.
• Promote a trust-based, consultative sales approach suited to home security customers.

Partnership & Channel Development

• Strengthen and expand SimpliSafe’s strategic partnership ecosystem, with emphasis on high-potential industries such as insurance, telecom/connectivity providers, smart home ecosystems, real estate/proptech, and homebuilders.
• Explore adjacencies with strong subscription alignment, including utilities/energy, home services, financial services, and senior safety/independent living.
• Deepen relationships with major retail partners through data-driven insights and co-developed programs.
• Identify and test new partnership-driven models that broaden reach, improve customer quality, and enhance subscription economics.

Cross-Functional Collaboration

• Partner with E-commerce to align digital and assisted sales motions into a seamless customer journey.
• Collaborate with Telesales, CX, Brand, Growth, Strategy, Finance, Product, and Supply Chain to ensure coordinated GTM execution.
• Improve onboarding and early-life experiences to reduce churn and increase customer loyalty.

Team Leadership & Culture

• Build and develop a high-performing sales and channel leadership team with strong succession pipelines.
• Foster a culture of accountability, operational excellence, and customer-first decision-making.
• Promote cross-channel collaboration, continuous improvement, and shared ownership of enterprise outcomes.

Qualifications

• Deep experience leading sales for omnichannel consumer brands with a strong direct-to-consumer motion—ideally balancing retail, partnerships, and digital/assisted sales channels.
• 12–15+ years of senior sales leadership experience, including meaningful ownership of Retail and/or Strategic Partnership channels.
• Proven success unifying or modernizing multi-channel or fragmented sales organizations and establishing enterprise-wide sales strategies.
• Demonstrated P&L ownership and expertise in subscription + hardware/service models, including LTV/CAC, attach, activation quality, and retention economics.
• Track record of building and scaling emerging channels, such as Field Sales or SMB, including incentive design and operating models.
• Strong cross-functional experience with Marketing, E-commerce, CX, Product, Strategy, Finance, and Supply Chain.
• Experience or existing relationships within key partnership industries—such as insurance, telecom, smart home ecosystems, real estate/proptech, or homebuilders—is a strong plus.
• Analytical and operationally rigorous, with strength in forecasting, channel economics, performance management, and sales methodologies.
• Exceptional leadership, communication, and team-building skills, with the ability to cultivate accountability, alignment, and high performance.

What Values You’ll Share

• Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to raise the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving success.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

What We Offer

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive  
• A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here)
• Free SimpliSafe system and professional monitoring for your home. 
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.

The target annual base pay range for this role is $280,000 to $300,000.

This target annual base pay range represents our good-faith estimate of what we expect to pay for this role. We use a market-based compensation approach to set our target annual base pay ranges and make adjustments annually. We carefully tailor individual compensation packages, including base pay, taking into consideration employees’ job-related skills, experience, qualifications, work location, and other relevant business factors. 

Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be found here.

We’re committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com.